Consumer Evaluation & Tracking Services
Whether it’s a project to assess consumer views, customer experiences, mystery shoppers, public consultaion or any other type of evaluation exercise – we offer a comprehensive service, integrating qualitative and quantitaive research to achieve the project’s objectives.
We offer a full range of services to suit all types of projects:
- By telephone – Calls out and in
- Face to face – Both outreach and planned meetings
- Focus groups – Both face to face and online forums
- Online and printed surveys – Using appropriate distribution methods including links from your website, door-drops, handing out, by e-mail etc.
As part of defining the project we will assign people with the relevant experience of dealing wih different types of target groups.
For evaluation and tracking projects to be conducted over a period of time we offer a service of developing and managing a dedicated online portal. This provides a cost effective way of engaging people in the target groups, maintaining contact and providing feedback at defined timing points over the duration of the project.
Depending on the length and nature of the project, we work with the client to build in suitable incentives to retain people for the duration of the project to ensure that the objectives are realised.